Soul Club Oral History Project: Sherri Hobson

Special Collections and College Archives, FIT Diversity Collective, Soul Club


Soul Club Oral History Project: Sherri Hobson
Contributor Names
Hobson, Sherri
Orange, Taur (Interviewer)
The Soul Club of FIT was organized in 1968 by community member Clara Branch after the death of Dr. Martin Luther King, Jr. Clara Branch was a staff and faculty member of the Fashion Design Department who served as the club's advisor until her retirement in 1991. The purpose of the club was to share and celebrate Black heritage and culture, and to assist students with books, materials, and mentorship. The Soul Club of FIT is best remembered for its annual standing-room only event, The Soul Fashion Show, which was held at FIT from 1971 through the early 1990s. Clara Branch directed these shows which featured the work of young Black designers and models, and were supported by the larger community of the New York City fashion industry. In 1992, Rhonda Burrell-Stubbs took over as director upon Clara Branch's retirement.
The Soul Club Oral History Project is an initiative of the FIT Library, inspired by the Soul Club fashion shows' exuberance, positivity, dynamism, and joy. For this oral history project, FIT alumni and faculty members are interviewed about their participation and experience in the Soul Club. The goal of this project is to explore FIT's rich and diverse history and uplift, amplify, and publicly share the stories of Black fashion students and faculty members as told by the community members themselves.
Sherri Hobson and Beauloni Enterprises were born in Brooklyn, New York. Sherri is a graduate of Fashion Industries HS and Fashion Institute of Technology where she achieved her Bachelors of Fine Arts. Her company, Beauloni Enterprises, was born out of a bride's desire for a headpiece that expressed a regal Afrocentricity, beauty, sophistication, class and magic. The bride was Sherri. This gave her a firsthand experience into working with customers and learning about their needs and wants for a unique and stylish bridal headpiece. Beauloni's workroom and showroom is in the historical brownstone area of Bedford Stuyvesant. As the company's owner, she started the business as a result of not finding contemporary ethnic and elegant headpieces in the marketplace. At the time, there were no African-American designers that catered specifically to a customer base that wore loc-styled or natural hair styles. Beauloni positioned itself as the premier Afro-centric bridal headpiece company in the country. Since, the company continues to add elegance and distinction to special occasions, including Weddings, Proms, and Sweet Sixteens with its unique headpieces and jewelry accessories. Inspired by legacy, Sherri named her company after her children, son Beau and daughter Loni, who are the nucleus of the definition of Beauloni. It is her honor and goal to celebrate love, fashion, beauty, marriage, romance and vision with the people who trust her to create a unique work of art especially for them.
Taur Orange, interviewer, is the head of Educational Opportunity Programs at FIT.
Moving Image
Oral histories
Hobson, Sherri
Branch, Clara
Fashion Institute of Technology (New York, N.Y.). Soul Club
College students, Black
Fashion designers
African American college students
College students
African American fashion designers
African Americans
Clothing trade
Costume design
Costume designers
In Copyright
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].
FIT Repository ID: aod_000859
SPARC reference code: US.NNFIT.SC.FITA.


Special Collections and College Archives
FIT Diversity Collective
Soul Club


Soul Club oral history project, 2022-2023


FIT Faculty and Staff Work
FIT History
Guest Speakers


Fashion Institute of Technology. (2023, January 18). Soul Club Oral History Project: Sherri Hobson [Video]. Archive on Demand.
Fashion Institute of Technology. "Soul Club Oral History Project: Sherri Hobson." Archive on Demand, 18 Jan. 2023,
Fashion Institute of Technology, "Soul Club Oral History Project: Sherri Hobson," Archive on Demand, January 18, 2023, video,