FIT Authors Talk: Delphine Horvath and Lindsay Karchin

Gladys Marcus Library

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Title
FIT Authors Talk: Delphine Horvath and Lindsay Karchin
Contributor Names
Horvath, Delphine (Panelist)
Karchin, Lindsay (Panelist)
Date
2023-11-15
Description
Assistant Professor Delphine Horvath talks about her book, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry with Lindsay Karchin.

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.

With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Type
Moving Image
Discussions (events)
Subject
Cosmetics
Cosmetics industry
Marketing
Rights
In Copyright
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].
Identifier
FIT Repository ID: aod_001023

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Gladys Marcus Library

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FIT Authors

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FIT Faculty and Staff Work

Citation

Fashion Institute of Technology. (2023, November 15). FIT Authors Talk: Delphine Horvath and Lindsay Karchin [Video]. Archive on Demand. https://archiveondemand.fitnyc.edu/item/152122
Fashion Institute of Technology. "FIT Authors Talk: Delphine Horvath and Lindsay Karchin." Archive on Demand, 15 Nov. 2023, https://archiveondemand.fitnyc.edu/item/152122
Fashion Institute of Technology, "FIT Authors Talk: Delphine Horvath and Lindsay Karchin," Archive on Demand, November 15, 2023, video, https://archiveondemand.fitnyc.edu/item/152122