Talking Trade: China's Super Consumers: Changing China, Changing the World

International Trade and Marketing for the Fashion Industries

About

Title
Talking Trade: China's Super Consumers: Changing China, Changing the World
Contributor Names
Fashion Institute of Technology (New York, N.Y.). International Trade and Marketing for the Fashion Industries Department
Pollak, Thomas
Zakkour, Michael A.
Merritt, Jason
New York District Export Council
Date
2015-05-06
Description
FIT's International Trade and Marketing Department, in partnership with the New York District Export Council at World Trade Week, presents Talking Trade: China's Super Consumers. Distinguished speakers discuss how marketing to China has been transformed, how China's consumers themselves are influencing marketing around the world, and how companies can enhance their sales and exports to the burgeoning Chinese market.
Master of Ceremonies: Thomas Pollak, President, Tally-Ho Creations, Pollak Import/Export Corp. and ITM Advisory Board member. Speakers: Mr. Michael A. Zakkour, Vice President, China/Asia Pacific Practice Leader, Tompkins International and co-author of book, China's Super Consumers; Mr. Jason Merritt, Assistant Vice President, Corporate Foreign Exchange Sales, HSBC Bank USA, NA
Type
Moving Image
Lectures
Panel discussions
Subject
Clothing trade
Fashion merchandising
International trade
Marketing
Export marketing
Consumers' preferences
Consumers
China
Rights
In Copyright
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].
Identifier
FIT Repository ID: aod_000918

Collections

International Trade and Marketing for the Fashion Industries

Series

Talking Trade

Categories

Guest Speakers

Citation

Fashion Institute of Technology. (2015, May 6). Talking Trade: China's Super Consumers: Changing China, Changing the World [Video]. Archive on Demand. https://archiveondemand.fitnyc.edu/item/23591
Fashion Institute of Technology. "Talking Trade: China's Super Consumers: Changing China, Changing the World." Archive on Demand, 6 May 2015, https://archiveondemand.fitnyc.edu/item/23591
Fashion Institute of Technology, "Talking Trade: China's Super Consumers: Changing China, Changing the World," Archive on Demand, May 6, 2015, video, https://archiveondemand.fitnyc.edu/item/23591