The Beckerman Twins: Fashion's Social Media Superstars
Contributor Names
Beckerman, Sam
Beckerman, Cailli
Joseph, Alex
FIT welcomes the charismatic Canadian bloggers/fashion influencers The Beckerman Twins back to their alma mater to talk about how branding and marketing intersect with front-row fashion show glamour. Sam and Caillianne Beckerman are the outrageous identical twins behind Beckerman Blog. Dubbed "human glitter" by The New York Times, they are celebrated for their brazen sense of style. Their energy and interest in fashion, style, and beauty has made them fixtures on the street style scene.
With a following that includes celebrities, musicians, and fashion's elite, the Beckermans have collaborated with Kenzo, Disney, Apple, H&M, Versace, Chanel and more. The two FIT graduates also starred in a fashion documentary with National Geographic and were recently recognized as the Best Digital Influencers in Canada at the CAFA Awards. The duo lives in Toronto, but are often in both Los Angeles and New York City.
Alex Joseph, managing editor of Hue magazine will moderate the discussion with the Beckermans; a Q&A will follow. This event is co-sponsored by International Student Services and the Office of International Programs.
Moving Image
Beckerman Twins
Beckerman blog
Fashion merchandising
Social media
Street style
In Copyright
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].
FIT Repository ID: aod_000934


Hue Magazine


FIT Alumni
Guest Speakers


Fashion Institute of Technology. (2017, October 9). The Beckerman Twins: Fashion's Social Media Superstars [Video]. Archive on Demand. https://archiveondemand.fitnyc.edu/item/23610
Fashion Institute of Technology. "The Beckerman Twins: Fashion's Social Media Superstars." Archive on Demand, 9 Oct. 2017, https://archiveondemand.fitnyc.edu/item/23610
Fashion Institute of Technology, "The Beckerman Twins: Fashion's Social Media Superstars," Archive on Demand, October 9, 2017, video, https://archiveondemand.fitnyc.edu/item/23610