Capstone 2011: The Future of Prestige at Mass

Cosmetics and Fragrance Marketing and Management

About

Title
Capstone 2011: The Future of Prestige at Mass
Beauty for All: Innovations in Mass Retail
CFMM Capstone 2011
Contributor Names
Aidlin, Alison
Del Pozo, Elizabeth
Homsey, Devin
Mekanik, Anahita
Rapay, Liza
Fashion Institute of Technology (New York, N.Y.). Cosmetics and Fragrance Marketing and Management Department
Fashion Institute of Technology (New York, N.Y.). Technology Development Team (Videographer)
Date
2011
Description
Class of 2011 Capstone Presentations: Beauty for All: Innovations in Mass Retail. Sponsored by Target. May 19, 2011. The Future of Prestige at Mass. Presenters: Alison Aidlin, Elizabeth Del Pozo, Devin Homsey, Anahita Mekanik, Liza Rapay. The Capstone Project (final thesis) reflects the partnership between industry and the classroom. Working in teams, graduating students develop an innovative, in-depth, interdisciplinary approach to a strategic topic determined by the faculty. They present their results to a panel of faculty and industry experts at an industry-sponsored event. In addition, students present their research to industry associations such as The Fragrance Foundation, retailers such as Macy's, and executives at companies like L'Oreal and Johnson & Johnson.
Type
Moving Image
Lectures
Thesis
Subject
Cosmetics industry
Cosmetics
Perfumes industry
Perfumes
Retail trade
Rights
In Copyright
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].
Identifier
FIT Repository ID: aod_000114

Collections

Cosmetics and Fragrance Marketing and Management

Categories

Graduate Theses
FIT Student Work
Capstone Presentations

Citation

Fashion Institute of Technology. (2011). Capstone 2011: The Future of Prestige at Mass [Video]. Archive on Demand. https://archiveondemand.fitnyc.edu/item/23794
Fashion Institute of Technology. "Capstone 2011: The Future of Prestige at Mass." Archive on Demand, 2011, https://archiveondemand.fitnyc.edu/item/23794
Fashion Institute of Technology, "Capstone 2011: The Future of Prestige at Mass," Archive on Demand, 2011, video, https://archiveondemand.fitnyc.edu/item/23794