Faces and Places in Fashion: Bijou Abiola

School of Art and Design


Faces and Places in Fashion: Bijou Abiola
Contributor Names
Abiola, Bijou
Gordon, Caroline
Date Digitized
Part presentation, part Q&A, FIT's "Faces & Places in Fashion" lecture series is an opportunity to connect students and the public alike to the pulse of the fashion industry in an open and conversational setting.
Economist turned merchant turned data strategist. Over the past 10+ years, Bijou has had the opportunity to evolve her career through an unconventional path. Each path has held a common passion - a desire to understand and shape consumer behavior.
As the lead merchant for brands like Chanel, Dior, YSL, Ralph Lauren and DVF, Bijou's collective experience across luxury apparel and beauty produced a differentiation strategy that delivered over $220M in sales.
After attending Harvard Business school in 2019, Bijou's focus expanded into developing enterprise wide corporate strategies. In her newly created role within the L'Oréal Luxe digital division, she leverages her love for data to drive a consumer first marketing approach across the L'Oréal suite of brands.
Outside of work, she dedicates time speaking at engagements focused on empowering women and young professionals of color.
Moving Image
Abiola, Bijou
Fashion merchandising
Clothing trade
Luxury goods industry
Retail trade
In Copyright
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].
FIT Repository ID: aod_000265


School of Art and Design


Faces and Places in Fashion


Guest Speakers


Fashion Institute of Technology. (2021, April 19). Faces and Places in Fashion: Bijou Abiola [Video]. Archive on Demand. https://archiveondemand.fitnyc.edu/item/23983
Fashion Institute of Technology. "Faces and Places in Fashion: Bijou Abiola." Archive on Demand, 19 Apr. 2021, https://archiveondemand.fitnyc.edu/item/23983
Fashion Institute of Technology, "Faces and Places in Fashion: Bijou Abiola," Archive on Demand, April 19, 2021, video, https://archiveondemand.fitnyc.edu/item/23983