Title

Faces and Places in Fashion: Elizabeth "Liz" Leifer, Chief Creative Officer, Play Out Underwear

Contributor Names

Leifer, Elizabeth

Date

2018-11-12

Description

Elizabeth "Liz" Leifer, Chief Creative Officer of Play Out Underwear, spoke at Faces and Places in Fashion. FIT's "Faces and Places in Fashion" provides an opportunity to connect with the pulse of the fashion industry in an open and conversational setting. "Faces & Places in Fashion" is a lecture series, class, and forum for prominent fashion professionals to discuss their trade, experience, and perspective on the business.

Says Leifer, "I originally come from a purely creative background, having started as a painter and scenic artist, moving into film production and then on to styling and creative direction. As I've moved forward in my career, I have been very diligent in learning all the business and money sides of all my creative endeavors. I feel very lucky that I am able to utilize the culmination of all my previous experience as I continue to learn and grow with the industry as a brand consultant and the CCO of Play Out Underwear. Though I have worked in corporate settings for the last several years, I maintain my entrepreneurial spirit and believe in leading by example, rolling my sleeves up, and supporting those who support me, to achieve their individual goals as well as the larger team and company goals. Because I was an independent contractor and team leader for so long, I have been able to help studios and creative teams grow and it has sort of become my specialty. When I started at Net-A-Porter, we had a total of 43 people in the studio, when I left we were at 135, which too a lot of work and coordination for our management team, but we loved every minute of it. When I arrived at Intermix a bit under 2 years ago, they were farming out their seasonal campaigns, creating 14-26 editorial images per month and shooting 4 to 5 additional seasonal reports/marketing collaborations. Now we shoot 3 days of editorial content (60-70 assets) for the homepage and daily emails, 4-6 marketing initiatives including our A.L.C x Intermix capsule collection last August featuring Chrissy Teigan, which I produced and art directed, shot by Emma Summerton. 3-4 editorial laydown shoots, 2-4 social media shoots and have taken all our Look Book and seasonal campaign production and creative, in house. The bottom line is that I love telling stories that will engage and excite customers, ultimately compelling them to identify and derive joy from aligning with a brand. The world is hard. Life can be hard. Everyone feels better when they love what they have on."

Type

Moving Image

Lectures

Subject

Play Out Underwear

Fashion design

Transgender people

Gender-nonconforming people

Lingerie

Underwear

Foundation garments

Psychological aspects

Social aspects

Rights

In Copyright

This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].

Identifier

FIT Repository ID: aod_000288