Faces and Places in Fashion: Ira Neimark

School of Art and Design


Faces and Places in Fashion: Ira Neimark
Contributor Names
Neimark, Ira
Papazian, Alice
Date Digitized
Part presentation, part Q&A, FIT's "Faces & Places in Fashion" lecture series is an opportunity to connect students and the public alike to the pulse of the fashion industry in an open and conversational setting.
Former CEO of Bergdorf Goodman, Ira Neimark describes his career in retailing that started in 1938 as doorman at Bonwit Tellers. At Bergdorf, Neimarkhe transformed the iconic Fifth Avenue department store from an old, dull, expensive and intimidating store, into a young, exciting expensive and intimidating store that became first in luxury and glamour. Among his stunning achievements: the reintroduction of Paris couture in the United States, dramatic showcasing of the great Italian and French designers, developing the best new American designers and elaborate promotional launch events featuring haute couture that lit the spark for Bergdorf's revival.
Moving Image
Neimark, Ira
Bergdorf Goodman (New York, N.Y.)
Fashion merchandising
Retail trade
In Copyright
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].
FIT Repository ID: aod_000319


School of Art and Design


Faces and Places in Fashion


Guest Speakers


Fashion Institute of Technology. (2007, March 5). Faces and Places in Fashion: Ira Neimark [Video]. Archive on Demand. https://archiveondemand.fitnyc.edu/item/24098
Fashion Institute of Technology. "Faces and Places in Fashion: Ira Neimark." Archive on Demand, 5 Mar. 2007, https://archiveondemand.fitnyc.edu/item/24098
Fashion Institute of Technology, "Faces and Places in Fashion: Ira Neimark," Archive on Demand, March 5, 2007, video, https://archiveondemand.fitnyc.edu/item/24098