Faces and Places in Fashion: Melissa Lefere-Cobb and Erika Bearman

School of Art and Design

About

Title
Faces and Places in Fashion: Melissa Lefere-Cobb and Erika Bearman
Contributor Names
Bearman, Erika
Lefere-Cobb, Melissa
Williams, Joshua
Date
2014-04-28
Date Digitized
2020
Description
Part presentation, part Q&A, FIT's "Faces & Places in Fashion" lecture series is an opportunity to connect students and the public alike to the pulse of the fashion industry in an open and conversational setting.
Oscar de la Renta Senior VPs Erika Bearman and Melissa Lefere-Cobb (Fashion Buying & Merchandising '95) speak at FIT as part of the Faces and Places in Fashion lecture series. Lefere-Cobb has been working for the company since 2004, serving as Senior VP of Merchandising and Sales with a focus on all lifestyle products, including fashion jewelry, childrenswear and home. Bearman, known as OscarPRGirl, has been at the company since 2009 as Senior VP of Global Communications. She has garnered over 2 million followers across the brand's digital platforms. The two cover a range of topics, including the label's branding efforts, storytelling on social media, the connection between an Instagram photo and sales, and more.
Type
Moving Image
Lectures
Subject
Bearman, Erika
Lefere-Cobb, Melissa
De la Renta, Oscar
Fashion merchandising
Marketing
Internet marketing
Communication in marketing
Social media
Rights
In Copyright
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].
Identifier
FIT Repository ID: aod_000357

Collections

School of Art and Design

Series

Faces and Places in Fashion

Categories

Guest Speakers

Citation

Fashion Institute of Technology. (2014, April 28). Faces and Places in Fashion: Melissa Lefere-Cobb and Erika Bearman [Video]. Archive on Demand. https://archiveondemand.fitnyc.edu/item/24180
Fashion Institute of Technology. "Faces and Places in Fashion: Melissa Lefere-Cobb and Erika Bearman." Archive on Demand, 28 Apr. 2014, https://archiveondemand.fitnyc.edu/item/24180
Fashion Institute of Technology, "Faces and Places in Fashion: Melissa Lefere-Cobb and Erika Bearman," Archive on Demand, April 28, 2014, video, https://archiveondemand.fitnyc.edu/item/24180