Title

Globally Connected @ FIT Mediatization and Datafication in the Field of Fashion

Contributor Names

Rocamora, Agnès (Speaker)

Date

2023-04-27

Description

In her presentation, Agnès Rocamora will bring mediatization theory in dialogue with critical data studies to look at the idea of the datafication of the field of fashion. Datafication is the process whereby everyday practices and experiences are turned in quantified digital data. Rocamora will unpack this phenomenon focusing in particular on the field of fashion influencers. She will reflect on the role of data as capital and on that of algorithms as key players and gatekeepers of the field of fashion.

Type

Moving Image

Lectures

Subject

Sociology

Mass media--Influence

Social media--Influence

Fashion

Clothing trade

Internet personalities

Data processing

Data curation

Rights

In Copyright

This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].

Identifier

FIT Repository ID: aod_001112