Eve Pollack interview, 1995 March 6

About This Video

Title

Eve Pollack interview, 1995 March 6

Description

Chair of the Marketing Department at the time of this interview, Eve Pollack explains the educational and professional trajectories that led her to a position at FIT in 1978. As her father was a textile converter, Eve found a career in buying haute couture to be a natural fit. She worked in the financial sector as well before being offered an adjunct position teaching a class called “Introduction to the Fashion Business,” at FIT. Pollack discusses the changes she has witnessed in both the student body and the industry itself. She explains her philosophy on the pedagogy of marketing and how Marvin Feldman came to appoint her head of the Fashion Buying and Merchandising Department (FBM). Pollack then discusses linkages to the marketing industry as well as connections with other schools who send her students. As faculty adviser to the Merchandise Management Society, Pollack has set up an affiliation with the American Marketing Association. Each year the association puts on a competition in New Orleans, and Pollack’s students have won several times. Pollack talks about the upper division of FIT’s Marketing Department and how it has come to be recognized as a viable business school. She emphasizes that the future of marketing education is general and addresses all aspects of the industry. Pollack mentions a close relationship with John Pomerantz, who was on the board at the time, and talks about utilizing professional connections to find exemplary adjunct professors. Finally, she discusses the state of marketing in fashion as international sourcing increases and closes with a run down of her current faculty and students.

Publisher

FIT Special Collections and College Archives

Date Created

1995-03-05

Date Copyrighted

1995

Date Issued

2020

Length

1:00:56

Rights

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