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Faces and Places in Fashion: Eva J. Lorenzotti
Part presentation, part Q&A, FIT's "Faces & Places in Fashion" lecture series is an opportunity to connect students and the public alike to the pulse of the fashion industry in an open and conversational setting.
Lorenzetti, CEO and founder of Vivre, Inc., describes how the economic crisis of 2008/2009 has caused high-ened marketing to re-evaluate strategies in an effort to create desire in an age of diminished expectations. She suggests that the great stores are suffering from a lack of vision and innovation, and explains how she is meeting the challenge in her own online catalog business.
School of Art and Design
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