Faces and Places in Fashion: Eva J. Lorenzotti

About This Video

Title

Faces and Places in Fashion: Eva J. Lorenzotti

Description

Part presentation, part Q&A, FIT's "Faces & Places in Fashion" lecture series is an opportunity to connect students and the public alike to the pulse of the fashion industry in an open and conversational setting.
Lorenzetti, CEO and founder of Vivre, Inc., describes how the economic crisis of 2008/2009 has caused high-ened marketing to re-evaluate strategies in an effort to create desire in an age of diminished expectations. She suggests that the great stores are suffering from a lack of vision and innovation, and explains how she is meeting the challenge in her own online catalog business.

Publisher

School of Art and Design

Date Created

2010-03-08

Date Issued

2020

Length

41:35

Rights

This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT.
If you feel this work violates copyright law, please contact us at archiveondemand@fitnyc.edu and notify us immediately. Our intention is purely educational, but we will promptly remove any material determined to be in violation.