About This Video
Faces and Places in Fashion: Ira Neimark
Part presentation, part Q&A, FIT's "Faces & Places in Fashion" lecture series is an opportunity to connect students and the public alike to the pulse of the fashion industry in an open and conversational setting.
Former CEO of Bergdorf Goodman, Ira Neimark describes his career in retailing that started in 1938 as doorman at Bonwit Tellers. At Bergdorf, Neimarkhe transformed the iconic Fifth Avenue department store from an old, dull, expensive and intimidating store, into a young, exciting expensive and intimidating store that became first in luxury and glamour. Among his stunning achievements: the reintroduction of Paris couture in the United States, dramatic showcasing of the great Italian and French designers, developing the best new American designers and elaborate promotional launch events featuring haute couture that lit the spark for Bergdorf's revival.
School of Art and Design
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT.
If you feel this work violates copyright law, please contact us at firstname.lastname@example.org and notify us immediately. Our intention is purely educational, but we will promptly remove any material determined to be in violation.