About This Video
Title
Faces and Places in Fashion: Michael Kaplan
Description
Part presentation, part Q&A, FIT's "Faces & Places in Fashion" lecture series is an opportunity to connect students and the public alike to the pulse of the fashion industry in an open and conversational setting.
Michael Kaplan describes how his large-size women's fashion retailing venture was successful because of careful marketing studies. Their firm, Fashion to Figure, offers over 75 brands of sizes 14-26. The brothers are grandchildren of the founders of the Lane Bryant stores, which also offered fashions to 12+ shoppers, and they contrast the earlier retailing concern with the narrower focus and broader plus-size offerings of Fashion to Figure.
Publisher
School of Art and Design
Date Created
2009-10-19
Date Issued
2020
Length
2:06:26
Rights
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT.
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