About This Video
Faces and Places in Fashion: Pier Guerci
Part presentation, part Q&A, FIT's "Faces & Places in Fashion" lecture series is an opportunity to connect students and the public alike to the pulse of the fashion industry in an open and conversational setting.
Pier Guerci CEO of the Italian textile fabric manufacturer Loro Piana and Patrick Adent, Sr. VP for Wholesale Sales show a 15-minute video that describes the history of the company, emphasizing its efforts to use only top quality lightweight, soft and pliant cashmere fibers, and illustrates all the steps in producing a luxury product in a vertically integrated enterprise.
School of Art and Design
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