Faces and Places in Fashion: Bijou Abiola

About This Video

Title

Faces and Places in Fashion: Bijou Abiola

Description

Part presentation, part Q&A, FIT's "Faces & Places in Fashion" lecture series is an opportunity to connect students and the public alike to the pulse of the fashion industry in an open and conversational setting.
Economist turned merchant turned data strategist. Over the past 10+ years, Bijou has had the opportunity to evolve her career through an unconventional path. Each path has held a common passion - a desire to understand and shape consumer behavior.
As the lead merchant for brands like Chanel, Dior, YSL, Ralph Lauren and DVF, Bijou’s collective experience across luxury apparel and beauty produced a differentiation strategy that delivered over $220M in sales.
After attending Harvard Business school in 2019, Bijou’s focus expanded into developing enterprise wide corporate strategies. In her newly created role within the L’Oréal Luxe digital division, she leverages her love for data to drive a consumer first marketing approach across the L’Oréal suite of brands.
Outside of work, she dedicates time speaking at engagements focused on empowering women and young professionals of color.

Publisher

School of Art and Design

Date Created

2021-04-19

Date Issued

2021

Length

1:17:59

Rights

This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT.
If you feel this work violates copyright law, please contact us at archiveondemand@fitnyc.edu and notify us immediately. Our intention is purely educational, but we will promptly remove any material determined to be in violation.