About This Video
Faces and Places in Fashion: April 28, 2014
"Oscar de la Renta Senior VPs Erika Bearman and Melissa Lefere-Cobb (Fashion Buying & Merchandising '95) speak at FIT as part of the Faces and Places in Fashion lecture series. Lefere-Cobb has been working for the company since 2004, serving as Senior VP of Merchandising and Sales with a focus on all lifestyle products, including fashion jewelry, childrenswear and home. Bearman, known as OscarPRGirl, has been at the company since 2009 as Senior VP of Global Communications. She has garnered over 2 million followers across the brand's digital platforms. The two cover a range of topics, including the label's branding efforts, storytelling on social media, the connection between an Instagram photo and sales, and more"--FIT web site.
Introduced by Joshua Williams; presented by the FIT School of Art and Design.
Faces and Places in Fashion: CL 112.
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