Faces and Places in Fashion: April 28, 2014

About This Video

Title

Faces and Places in Fashion: April 28, 2014

Description

"Oscar de la Renta Senior VPs Erika Bearman and Melissa Lefere-Cobb (Fashion Buying & Merchandising '95) speak at FIT as part of the Faces and Places in Fashion lecture series. Lefere-Cobb has been working for the company since 2004, serving as Senior VP of Merchandising and Sales with a focus on all lifestyle products, including fashion jewelry, childrenswear and home. Bearman, known as OscarPRGirl, has been at the company since 2009 as Senior VP of Global Communications. She has garnered over 2 million followers across the brand's digital platforms. The two cover a range of topics, including the label's branding efforts, storytelling on social media, the connection between an Instagram photo and sales, and more"--FIT web site.
Introduced by Joshua Williams; presented by the FIT School of Art and Design.
Faces and Places in Fashion: CL 112.

Publisher

Student-Faculty Corporation

Date Created

2014-04-28

Length

1:09:13

Rights

This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT.
If you feel this work violates copyright law, please contact us at archiveondemand@fitnyc.edu and notify us immediately. Our intention is purely educational, but we will promptly remove any material determined to be in violation.