About This Video
Capstone 2013: Introduction by Co-Leaders
Class of 2013 Capstone Research Presentations: Beauty in a Digital World. In the post-Facebook IPO world, and after the success of micro targeting in the 2012 Obama Presidential Campaign, the notion of “Digital” to consumer marketing has evolved. Not every brand needs to use every aspect of Social and Digital Media, and many are learning to reframe conversations and budgets around Digital strategy based on marketing objective, rather than commerce. Digital capabilities are also unlocking opportunities for both knowledge and cost savings in the marketing spend, notably for consumer interaction and enhanced market research opportunities, with access to data leading to more customized consumer communication and product offering. With this in mind, this year’s Capstone research is focused on “Beauty in a Digital World,” with the support of this year’s sponsors, Beiersdorf, and with Google as Research Partner.
Fashion Institute of Technology (New York, N.Y.). Cosmetics and Fragrance Marketing and Management Dept.
Beauty in a Digital World
CFMM Capstone 2013
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT.
If you feel this work violates copyright law, please contact us at [email protected] and notify us immediately. Our intention is purely educational, but we will promptly remove any material determined to be in violation.