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Capstone 2013: Digital Marketing
Class of 2013 Capstone Research Presentations: Beauty in a Digital World. Digital Marketing: What role should Digital Marketing play in the marketing mix? How can we best measure ROI and are the key objectives about driving brand sales, engaging consumers or reaching new consumers? Has consumer behavior been forever changed by Digital, and how can brands reach consumers in new and exciting ways? Group Leader: Andrew Videira. Co-Leader: Adrienne Davis. Group Members: Ashley Boyce, Alison Cifrese, Amanda Kahn, Janet Kim, Andrea Reicher.
Fashion Institute of Technology (New York, N.Y.). Cosmetics and Fragrance Marketing and Management Dept.
Beauty in a Digital World
CFMM Capstone 2013
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