Capstone 2013: Digital Marketing

About This Video


Capstone 2013: Digital Marketing


Class of 2013 Capstone Research Presentations: Beauty in a Digital World. Digital Marketing: What role should Digital Marketing play in the marketing mix? How can we best measure ROI and are the key objectives about driving brand sales, engaging consumers or reaching new consumers? Has consumer behavior been forever changed by Digital, and how can brands reach consumers in new and exciting ways? Group Leader: Andrew Videira. Co-Leader: Adrienne Davis. Group Members: Ashley Boyce, Alison Cifrese, Amanda Kahn, Janet Kim, Andrea Reicher.


Graduate Studies

Alternative Title

Beauty in a Digital World
CFMM Capstone 2013

Date Created





This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT.
If you feel this work violates copyright law, please contact us at [email protected] and notify us immediately. Our intention is purely educational, but we will promptly remove any material determined to be in violation.