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Capstone 2013: Digital Analytics
Class of 2013 Capstone Research Presentations: Beauty in a Digital World. Digital Analystics: Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for Mass and Luxury, or by industry? What advantages do Digital platforms offer in reaching consumers, testing concepts, and micro-targeting our approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets? Group Leader: Emily Coleman. Co-Leader: Jacqueline Chan. Group Members: Courtney Das, Eileen Kim, Craig LaManna, Erica Roberson, Lisa Sequino.
Fashion Institute of Technology (New York, N.Y.). Cosmetics and Fragrance Marketing and Management Dept.
Beauty in a Digital World
CFMM Capstone 2013
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