About This Video
Capstone 2011: The Future of Prestige at Mass
Class of 2011 Capstone Presentations: Beauty for All: Innovations in Mass Retail. Sponsored by Target. May 19, 2011. The Future of Prestige at Mass. Presenters: Alison Aidlin, Elizabeth Del Pozo, Devin Homsey, Anahita Mekanik, Liza Rapay. The Capstone Project (final thesis) reflects the partnership between industry and the classroom. Working in teams, graduating students develop an innovative, in-depth, interdisciplinary approach to a strategic topic determined by the faculty. They present their results to a panel of faculty and industry experts at an industry-sponsored event. In addition, students present their research to industry associations such as The Fragrance Foundation, retailers such as Macy’s, and executives at companies like L’Oreal and Johnson & Johnson.
Fashion Institute of Technology (New York, N.Y.). Cosmetics and Fragrance Marketing and Management Dept.
Beauty for All: Innovations in Mass Retail
CFMM Capstone 2011
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