About This Video
CFMM Capstone 2015 - New Luxury Platforms
Class of 2015 Capstone Research Presentations.
The notion of retail is changing for luxury, as quickly as the epicenters of luxury and consumer values. Today, e-commerce outpaces brick and mortar five to one. Further, consumer priorities are shifting towards experience vs. product. As such, luxury brick and mortar retailers must offer consumers a new value equation. What is the right concept for the future of brick and mortar luxury retail? Is there a role for more intimate retail experiences, and is there a danger of fatigue among new consumers with the excess of global flagship stores? What is the next evolution of luxury retail?
Group Leader: Amanda Bopp. Co-Leader: Rachel Ball. Julie Conlon, Hannah de Boer, Juliana Hendershot, Sonya Lucki, Priyanka Malhotra, Catherine Velazquez.
Music: "See You Again (feat. Charlie Puth)" by Wiz Khalifa. Category: Education. License: Standard YouTube License.
Note: A portion of this video may be muted due to copyright.
Fashion Institute of Technology (New York, N.Y.). Cosmetics and Fragrance Marketing and Management Dept.
The Future of Luxury
This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT.
If you feel this work violates copyright law, please contact us at email@example.com and notify us immediately. Our intention is purely educational, but we will promptly remove any material determined to be in violation.