CFMM Capstone 2015 - New Luxury Consumer Values

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CFMM Capstone 2015 - New Luxury Consumer Values


Class of 2015 Capstone Research Presentations.
Consumers desire luxury products and services that deliver memorable experiences, and interactions that are more personal, authentic, and expand beyond simply the desire for luxury goods and services. There is a new sense of purpose for “new luxury” that includes a stronger focus on a brand’s authentic story and heritage. Product quality and “ownable” trades of craftsmanship remain important, but consumers are constantly pushing the limits of product performance, in all senses. What values will matter to the future luxury consumer, and will they increasingly transcend product purchase and experience? What does this mean to future consumer relationships with luxury brands?
Group Leader: Corey Moran. Co-Leader: Brooke Burdine. Winnie Cho, Kristen Levis, Laney Marx, Alyssa Navia, Pierre Vouard, Mila Talabucon
Music: "Elephant" by Tame Impala. Category: Education. License: Standard YouTube License.
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Graduate Studies

Alternative Title

The Future of Luxury

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