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CFMM Capstone 2015 - New Epicenters of Luxury
Class of 2015 Capstone Research Presentations.
The rise of consumer spending power in emerging markets and the renewed opportunity for luxury brands in mature markets will continue redrawing the traditional map of global luxury production and consumption. The mere scale of potential Chinese luxury consumption, and the fact that two thirds of that consumption is occurring outside of China, has massive global implications. For years, companies have been organized by geographic location with the intention of achieving economies of scale based on similar consumer demographics. Is this model of business still relevant? How might we look at the global map differently to achieve new opportunities?
Group Leader: Thomas Reedman. Co-Leader: Jessica Zavolas. Lauren Haffer, Nola Lawless, Amanda Raus, Amanda Spencer.
Fashion Institute of Technology (New York, N.Y.). Cosmetics and Fragrance Marketing and Management Dept.
The Future of Luxury
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