CFMM Capstone 2016: The Future of Innovation

About This Video

Title

CFMM Capstone 2016: The Future of Innovation

Description

Today, innovation is the product of symbiotic relationships, partnerships, collaborations, and synthesis across domains. But what does the future hold for innovation? Gaduate students in the Cosmetics and Fragrance Marketing and Management master’s degree program revealed their research findings on The Future of Innovation.
The 2016 research re-examines the definition of innovation, the future evolution of innovation cultures and processes, and how corporations and brands might be structured for successful innovation in the future. Students revealed strategies for growth, factors for success, and actionable recommendations.
One team examined External Innovation: Global Innovation Culture and a second team addressed Internal Innovation: Corporate Innovation.

Publisher

Graduate Studies

Length

1:48:53

Rights

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