About This Video
The Beckerman Twins: Fashion’s Social Media Superstars
FIT welcomes the charismatic Canadian bloggers/fashion influencers The Beckerman Twins back to their alma mater to talk about how branding and marketing intersect with front-row fashion show glamour. Sam and Caillianne Beckerman are the outrageous identical twins behind Beckerman Blog. Dubbed “human glitter” by The New York Times, they are celebrated for their brazen sense of style. Their energy and interest in fashion, style, and beauty has made them fixtures on the street style scene.
With a following that includes celebrities, musicians, and fashion’s elite, the Beckermans have collaborated with Kenzo, Disney, Apple, H&M, Versace, Chanel and more. The two FIT graduates also starred in a fashion documentary with National Geographic and were recently recognized as the Best Digital Influencers in Canada at the CAFA Awards. The duo lives in Toronto, but are often in both Los Angeles and New York City.
Alex Joseph, managing editor of Hue magazine will moderate the discussion with the Beckermans; a Q&A will follow. This event is co-sponsored by International Student Services and the Office of International Programs.
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